Google Tag Manager (GTM) Mastery Course - Zero to Hero in Tracking & Measurement
No Tech Skills Required!
Step-by-step training on set up and optimization of world’s most popular tagging and measurement tool. Learn to connect all your marketing tools, and improve marketing ROI. Become a certified Martech expert. All at your own pace.
📣 Mega Sale: 80% Applied
50+ hours
VIDEO LESSONS
No Upsells
In-Depth
Lifetime
Access
Why you should enroll for this course
No Tech Background Needed
Simplified step-by-step video lessons make GTM easy, even for beginners.
Comprehensive Tracking Setup
Learn to connect Google Analytics, Facebook Pixel, and more—get every click and conversion tracked.
Practical focused Learning
33+ video lessons with real-world examples so you can implement what you learn immediately.
Premium Bonuses Worth ₹30,000
Access to code snippets, templates, and advanced use cases at no extra cost.
Lifetime Access
Revisit the course materials whenever you need a refresher—no time limits.
Get Certified
Add a valuable credential to your resume with our industry-recognized certification.
Why you need to master Google Tag Manager today?
Tracking user actions on your website is crucial for understanding your audience and making informed decisions. But when you try to set up Google Tag Manager (GTM), it feels like you’re drowning in a sea of complicated terms, codes, and connections.
You’re not alone — many people find GTM intimidating and overwhelming, especially those without a tech background.
Imagine losing valuable customer data because of an incorrectly set up tracking system. Imagine missing out on crucial insights that could have doubled your sales, simply because the process seemed too complex.
The frustration of trying to figure it all out on your own is real, and it’s costing you time, money, and peace of mind.
But what if setting up GTM could be as easy as following a simple recipe?
With our Google Tag Manager Course, you’ll get clear, step-by-step instructions that break down every aspect of GTM—no technical jargon, no guesswork.
You’ll learn how to connect Google Analytics, Facebook Pixel, and other tools seamlessly. By the end of the course, you’ll have a fully functioning tracking system that captures every valuable data point on your site. Plus, you’ll earn a certification to show off your new skills.
Introducing the most comprehensive Google Tag Manager Course Online
Here's the value you will get:
- 33+ Practical video lessons
- Step-by-step tracking guides for beginners and intermediates
- Code snippets for advanced tracking scenarios
- Industry-recognized certification
Course Curriculum
Learn everything about tracking and measuring with Google Tag Manager (GTM) with practical step-by-step guides.
1.GTM Fundamentals
- Introduction
- GTM Account Setup
- Dashboard Overview
- What are Tags
- What are Triggers
- What are Variables
- What is a Data Layer
2. Connect website & GA4 with GTM
- Connect website with GTM
- GA4 Setup
- Connect GA4 with GTM
- Creating and using constant variables
3. Engagement tracking
- Page tracking
- Link Click Tracking
- Button Click Tracking
- Scroll Depth Tracking
- Element Visibility Tracking
- Outbound Link Click Tracking
- Form Submission through Page URL
- Form Submission through Element Visibility
- Form Submission through Element Visibility
4. Deploying 3rd party tracking pixels
- Google Ads – Installation
- Google Ads – Conversion Tag
- Google Ads – Remarketing Tag
- Facebook (Meta) Pixel – Installation
- Quora Pixel – Installation
- Pinterest Tag – Installation
- LinkedIn Tag – Installation
5. Cookies
- Creating custom HTML tag for Cookies
- Test cookies using plugin
- Test cookies through inspect mode
- Creating 1st Party Cookie Variable
- Using Cookie variable as a trigger and tag
- How to delete cookies
6. Server side tagging setup
- Difference between server side and client side tagging
- Benefits of server side tagging
- Hosting for server side tagging
- Creating a server-side container on GTM
- Connect sGTM container with server
- Sending data from client-side to server side
- Form Submission through Page URL
7. Installing Facebook Conversion API
- Installing templates
- Deploying tag on client-side
- Creating client and tag on server-side
- Setting base conversion API
- Setting Conversion API for specific events
- Creating custom javaScript variables
- Sending JavaScript variables to dataLayer
- Sending dataLayer variables to event parameters
🎉 80% off only for today
Enroll before 6th Jan, 11:59 PM to get Premium Bonuses worth ₹30,000
Get exclusive bonuses and resources to step up your GTM game
Special Bonus 1
Important Code Snippets for advanced use cases
Worth ₹10000
Special Bonus 2
GTM Audit Checklist to remove any guesswork
Worth ₹10000
Special Bonus 3
Exclusive access to a Marketing community
Worth ₹10000
🎉 Enroll before 6th Jan, 11:59 PM to get bonuses worth ₹30,000 🎉
About our Google Tag Manager course
Do you want to go beyond basic marketing and start using the full potential of data in your marketing efforts? Our Google Tag Manager Course is your comprehensive guide to mastering this powerful tool. Whether you’re a digital marketing beginner, a Product Manager, a PMM or an experienced analyst, this course will equip you with the skills to track, measure, and optimize your online campaigns like a pro.
Learn from an industry expert (Karan K.) as we get into the fundamentals of Google Tag Manager, from creating tags and triggers to building complex data layers. You’ll gain a deep understanding of how to implement website tracking, conversion tracking, and event tracking to gather valuable insights about your audience.
Discover advanced techniques for optimizing your tag management strategy, including using variables, custom HTML tags, and server-side tags. You’ll learn how to set up cross-domain tracking, implement data layers for enhanced data collection, and troubleshoot common issues.
By the end of this Google Tag Manager course, you’ll be confident enough to make data-driven decisions, improve website performance, and achieve your marketing/product goals.
Who should enroll for this GTM course
- Digital Marketers
- Performance Marketers
- Website Owners
- Aspiring Analysts
- SEO Specialists
- Product Marketers
- Product Managers
- UI/UX Designers
Meet Your Mentor
Learn from not one, but multiple industry experts who share their vast experience and strategies
Sujeet Singh
Founder – IDM School
- Digital Marketing Strategy & Advertising expert.
- 3+ years of experience.
- Worked with brands like drivers4me, urbanclap, Cleartrip, Reliance Brands, Centrum, Affinity Education, and more.
- Named Young Achiever (Digital)
- Result Oriented Digital Marketers Strategy